Portfolio
AdvertisingBranding
Collateral
Packaging
Publishing
Client: Personal Project
Problem: To create a label for Snapple juice drinks.
Solution: This label re-design focused on two main objectives; to make the juice the star and to emphasize the new "all natural" recipe. First, the label had to be clear to really allow the juice to be the focus. Second, to highlight the "all natual" recipe, the graphics are very simple cross-sections of fruit. Only the essential information is on the label, all unnecessary "fluff" was eliminated, reiterating the ingredients of the new recipe- 100% fruit juice.
Client: Personal Project
Problem: A conceptual product line for "Easy Beans" and "Coffee Breath? After-Coffee Mints".
Solution: Single serving coffee pods are contained in a box designed to look like a coffeehouse. The chalkboard and brick exterior "house" the eight individually wrapped pods, while the "baristas" contain the coffee. The after-coffee mints are also contained in "baristas", but their expressions are that of extreme disgust (as if they are near someone with terrible coffee breath).
Problem: To create a label for Snapple juice drinks.
Solution: This label re-design focused on two main objectives; to make the juice the star and to emphasize the new "all natural" recipe. First, the label had to be clear to really allow the juice to be the focus. Second, to highlight the "all natual" recipe, the graphics are very simple cross-sections of fruit. Only the essential information is on the label, all unnecessary "fluff" was eliminated, reiterating the ingredients of the new recipe- 100% fruit juice.
Client: Personal Project
Problem: A conceptual product line for "Easy Beans" and "Coffee Breath? After-Coffee Mints".
Solution: Single serving coffee pods are contained in a box designed to look like a coffeehouse. The chalkboard and brick exterior "house" the eight individually wrapped pods, while the "baristas" contain the coffee. The after-coffee mints are also contained in "baristas", but their expressions are that of extreme disgust (as if they are near someone with terrible coffee breath).
